A Korean category first.
Haroutine’s liposomal vitamin C launch marked an early milestone for Korea’s health-functional-food category.
OUR STORY · PIONEERING LIPOSOMAL NUTRITION
Born in Korea.Built for yourevery day.
The science behind how you feel.
The care behind how you glow.
We helped pioneer liposomal nutrition in Korea. Today, we bring that experience into thoughtful daily rituals for skin health and aging well.
하루Haru / dayA little care. Every single day.
Since our 2022
Liposomal C launch.
01 / THE BELIEF THAT GUIDES US
Care for the biology.Make it a daily ritual.
How you look and how you feel are connected to what happens within. That’s where our approach begins: understanding the biology, choosing ingredients with purpose, and paying attention to how they’re delivered.
Inspired by Korea’s culture of considered, consistent care, we make that science part of something simple. A small moment for yourself, repeated every day.
A PIONEER IN KOREAN LIPOSOMAL NUTRITION
We pioneered the category.We’re still moving it forward.
Our leadership story is built on what sits behind the label: a Korean launch milestone, the capability to develop and manufacture, and a commitment to deeper validation.
The launch record
Ingredients. Ongoing development.
Wooree Green Science reports approximately 40 ingredients in its LIPOPRIME liposomal portfolio.
Dimensions of validation.
Wooree’s proposed framework connects structural analysis with stability and human bioavailability research.
Portfolio and framework refer to the Wooree Group platform. Individual Haroutine formulations have their own ingredients and supporting evidence.
02 / OUR KOREAN JOURNEY
A category milestone.A continuing ambition.
From liposomal vitamin C to a broader approach to daily nutrition. Our story continues to evolve around one question: how can we make a more thoughtful supplement?
THE FOUNDATION · WOOREE
A platform takes shape.
Wooree deepens its work in the bio sector, building the foundation for a connected approach to ingredient development and manufacturing.
A KOREAN MILESTONE
Liposomal vitamin C.
Haroutine launches liposomal vitamin C—reported as Korea’s first health-functional-food product applying liposomal formulation technology, based on July 2022 product filings. [1]
ADVANCING VALIDATION
A framework for trust.
At Vitafoods Asia, Wooree presents six areas for evaluating liposomal quality, extending the conversation from formulation to verification. [3]
OUR CONTINUING COMMITMENT
Keep asking. Keep improving.
From inner beauty to longevity, we keep translating ingredient research and formulation experience into practical daily care.
2019 refers to Wooree’s move into bio-healthcare. The 2022 milestone refers specifically to Haroutine’s Korean liposomal vitamin C launch. Explore the sources ↓
DEVELOPED THROUGH KOREAN INNOVATION
Closer to the science.From the start.
Haroutine is part of the Wooree family. Our Korean platform connects ingredient development, manufacturing and brand development, keeping the science close as an ingredient becomes a finished formula. [2]
- 01
Ingredient development
Wooree Green Science
- 02
Manufacturing expertise
Wooree Bio
- 03
Your daily ritual
Haroutine
03 / THE ADVANCEMENT BEHIND THE INGREDIENT
Good ingredients.Thoughtful delivery.
ab:MAX™ Liposomal Technology is part of our approach to formulation. We look beyond the ingredient itself to the structure around it—and the evidence behind it.
ILLUSTRATIVE CROSS-SECTION · NOT TO SCALE
01 / FORMULATE WITH PURPOSE
The structure around the ingredient.
Liposomes are small vesicles formed from phospholipids. Their structure can carry selected ingredients in an aqueous interior or within the membrane.
Our focus is the complete formulation: the ingredient, the carrier and how they behave together.
LIPOSOMAL SODIUM HYALURONATE · CRYO-TEM02 / MAKE STRUCTURE VISIBLE
Look closer. Ask better questions.
Cryo-TEM imaging lets us examine the visible structure of liposomal samples. It brings a microscopic part of formulation into view.
An image is one piece of evidence. It does not, on its own, establish encapsulation efficiency or absorption.
Wooree’s proposed Six Pillars
01
Cryo-TEM
Examine the liposomal structure.
02
Particle analysis
Assess size, distribution and concentration.
03
Encapsulation
Measure ingredient association.
04
Shelf stability
Evaluate changes over time.
05
Digestive stability
Study behavior in digestive conditions.
06
Human exposure
Evaluate bioavailability through PK research.
03 / CONNECT THE EVIDENCE
Helping advance how liposomes are validated.
At Vitafoods Asia 2026, Wooree introduced its proposed Six Pillars framework to encourage more rigorous evaluation of liposomal ingredients and products.
These are distinct areas of investigation. The framework does not mean every Haroutine product has completed every test. Read the framework announcement ↗
WHAT WE BRING TO EVERY FORMULA
Biology first.
Start with the needs behind how you look and feel. Choose ingredients for their role.
Evidence in context.
Be clear about what was tested, what was measured and what we’re still learning.
Care, made daily.
Make thoughtful nutrition approachable enough to become part of real life.
04 / WHERE OUR STORY MEETS YOURS
Two ways to care.One daily philosophy.
Our science comes to life in rituals built around your needs. Begin with your skin. Begin with how you feel. Make the ritual your own.
THE RECORD BEHIND OUR STORY
Milestones youcan look into.
Explore the launch coverage, reporting and company announcements behind our Korean liposomal story.
NewsPim01 AUG 2022 · KOREAN NEWS COVERAGEHaroutine’s Korean liposomal vitamin C launchCategory-first description based on July 2022 health-functional-food product filings.↗The Korea Economic Daily06 SEP 2026 · LEADERSHIP INTERVIEWConnecting ingredient development with finished-product validationWooree’s integrated platform and the importance of checking structure after manufacturing.↗The Yakup02 SEP 2026 · INDUSTRY COVERAGEA six-part framework for liposomal qualityCoverage of Wooree’s validation presentation at Vitafoods Asia 2026.↗Wooree Group07 SEP 2026 · COMPANY PRESS RELEASEThe development portfolio and Six Pillars announcementCompany-reported details distributed through PR Newswire.↗
KOREAN INNOVATION. PERSONAL RITUALS.