As parents of four, we entered the world of dietary supplements out of concern for our family's well-being. We were dismayed by the lack of transparency and scientific evidence behind many of the products available on the shelves. Despite our efforts, it was challenging to determine what was truly safe and effective.

Determined to innovate the supplement industry, we set out to create our own health & wellness solutions that specifically targeted the unique needs of both men and women.

This all led to Haroutine. Our vision was not to throw another supplement brand into the mix but to lead a movement focused on integrity, innovation and a steadfast commitment to science-backed health solutions. Drawing inspiration from Korea's advanced clinical testing and research methods, we aimed to develop liposomal supplements that we could trust for our family and recommend to the world.

At Haroutine, our roots are firmly planted in the belief that wellness should be accessible, understandable, and, above all, genuine. We've dedicated ourselves to going beyond industry standards, embodying the innovation of Korean scientific research and regulations.