Liposomes = Absorption

First described by the English hematologist Alec D. Bangham in 1961. To put it simply, a liposome is a bubble made out of the same material as a cell membrane.


/ˈlipəˌsōm/ • noun

a spherical vesicle composed of one or more concentric phospholipid bilayers and used especially to deliver microscopic substances (such as drugs and nutrients) to body cells

Liposome Breakdown

Liposome Breakdown



Arranged in a nanoscopic sphere, a phospholipid bilayer becomes a liposome. Inside the liposome, aqueous materials can be protected.


This protection comes from a protective bilayer that surrounds the liposome.


Individual phospholipid molecules join together to create a hydrophobic interior and a hydrophilic exterior.


The the smallest level, the bilayer is made up of individual molecular particles called phospholipids that has a hydrophilic head and hydrophobic tail.

liposome interactive display: first image
liposome interactive display: second image
liposome interactive display: third image

What is Liposomal Technology?

Liposomal delivery methods are clinically proven to increase your body’s absorption and maximize the benefits of daily vitamins and supplements. Liposomal technologies, paired together with natural ingredients and proprietary formulations, provide superior uptake and higher effectiveness.

TEM imaging of liposome in Liposomal Vitamin C Gummies with Liposome ab:MAX

How does it work?

Our digestive system cannot absorb water soluble ingredients effectively, they are quickly diluted or eliminated before being absorbed. This absorption problem has motivated scientists around the world to create better methods to reduce dilution and increase absorption. Liposome AB:MAX encapsulates water soluble ingredients in a fat soluble emulsifier to prevent rapid degradation.

TEM imaging of Vitamin C powder with Liposome ab:MAX

Liposome ab:MAX

What is the use of quality ingredients if the body can’t use them? Our patented form of liposomal technology, Liposomal ab:MAX dissolves the traditional limitations of dietary supplements.
Created with an all-natural process using no alcohols, or solvents made with non-GMO, vegetarian sunflower lecithin to enhance absorption and protect from gastrointestinal degradation. Liposome ab:MAX is the future of Vitamin C and dietary supplements.

Tested for efficacy

Haroutine is a science first company backed by One Innovation Labs in the United States and Wooree Bio in Korea. Our products are tested for purity and safety, and clinically proven to be more effective than classic ascorbic acid.

Our Vitamin C combined with Liposomal ab:MAX has a measurable advantage. We’ve tested an 8 times higher absorption than untreated Vitamin C.

Korean MFDS

The Ministry of Food and Drug Safety is a Korean government agency responsible for promoting public health. The main purpose is to offer the people of Korea safe foods and drugs. Haroutine Liposomal Vitamin C was the first liposomal supplement approved by the Korean MDFS. They function similarly to the American FDA and hold exacting standards that no Liposomal vitamin has ever passed previously.

The New Standard

Microanalytical imaging reveals that Haroutine’s Liposomal ab:MAX has the hollow spherical shape of a true liposome. Other products on the market that claim the label are less uniform and more likely to be a fatty acid blend instead of a true liposomal.

Scientific Journals

New Oral Liposomal Vitamin C Formulation: Properties and BioavailabilityAscorbic Acid (Vitamin C) and their Enhanced Bioavailability


Maciej Łukawski, Paulina Dałek, Tomasz Borowik, Aleksander Foryś, Marek Langner, Wojciech Witkiewicz, Magdalena Przybyło


Encapsulation of vitamin C in new types of liposomes causes the enhancement of vitamin C bioavailability, without compromising its potency on the cellular level. It has been demonstrated that the new liposomal preparation maintains stability across: chemical composition and homogeneity of the liposome population.

Evaluation and Clinical Comparison Studies on Liposomal and Non-Liposomal Ascorbic Acid (Vitamin C) and their Enhanced Bioavailability


Dr. Sreerag Gopi, Dr. Preetha Balakrishnan


The results of the clinical study indicate that the oral delivery of vitamin C encapsulated in liposomes registered 1.77 times more bioavailable than the non- liposomal vitamin C. Liposomal Vitamin C exhibits greater bioavailability as compared to several other studies.

haroutine liposomal vitamin c capsule in a petri dish among scientific journals and books